Ilse Marquardt, Attorney at Law: a residential real estate closings website.
A sample site for a residential real estate closings practice in Lincoln Square, Chicago: 19 pages, designed 5 different ways, every one of them live. Your own site is designed for your firm, not picked from these.
A sample site. The firm and its details are invented.
Design 1 of 5
Neighborhood
Full-bleed street photography and a "what are you working on?" chooser on the photo.
The other pages, in this design
Design 2 of 5
Drawing office
One big statement, then the work laid out like plans on a drafting table.
The other pages, in this design
Design 3 of 5
Color-block grid
Solid color tiles on a strict grid, with a bold, plain sans voice.
The other pages, in this design
2 more designs for the same firm.
Same pages, same structure, same guides. The design, headline and photographs change. Open any of them and click around.
What stays the same in every design.
The design changes how your firm looks. These do not change, because they are what bring in clients.
Every page has one job
A page for each service and each kind of client, so each one answers its question and can rank for it.
Your fee, stated plainly
What it costs, what it covers and what is billed separately, on its own page.
Guides worth reading
Accurate, sourced Illinois information that clients search for and AI answers quote.
Structured data
Your firm, your attorneys, each service and each FAQ described for search engines on every page.
Accessible
WCAG 2.2 AA: contrast, labels, keyboard and screen reader, checked on every page.
Fast on a phone
Plain HTML, no page builder and no plugin stack, so your pages appear almost at once.
See your own firm's new homepage before you pay anything.
